Most people consume content online nowadays. In order to better reach and engage today’s digital consumers, marketers need to be aware of premium online ad formats, such as interstitial, native, banner ads and other best performance ad formats.
That’s why, publisher also need to appeal the brand advertisers and they should try new ad formats which are better performance result. These ad types optimize viewing experience and result in higher levels of audience engagement, providing businesses a better return on investment.
As a rule of thumb, wider ad sizes tend to outperform their taller counterparts, due to their reader-friendly format. Readers absorb information in “thought units,” several words at a time. Wider sizes let them comfortably read more text at a glance without having to skip a line and return to the left margin every few words, as they’d have to with a narrower ad.
If positioned well, wide ad sizes can increase your earnings significantly. The sizes we’ve found to be the most effective are the interstitial, 336×280 large rectangle, the 300×250 medium rectangle, the 728×90 leaderboard, the 300×600 half page, and on mobile the 320×100 large mobile banner. Keep in mind that while these ad sizes typically perform well, you should use the size that best complements your pages.
To be conclusion, the high performance ad sizes are not only getting high result for advertisers, it also make more money for publishers. These ad types are advantages for both advertisers and publishers.