There are several ways that you could make to increase your website traffic. Here are some points that you should do to increase your traffic.
- Consistently produce quality content
As a blog you ideally need to be posting a minimum of 5 articles a day of relevant and valuable content for your target audience. Online publishing is like driving a car, when you take your foot off the gas it will slow down.
Doing this consistently will encourage your readers to come back regularly and trust that you will have fresh content for them.
A great way to make this easier for your team is to manage your content with a content strategy and content calendar, so you know what and who you’re publishing for and when.
- Mix It Up
Make sure you have a good mix of content. You should have a mix of longer, more in-depth articles, short easy reading articles and videos and pictures. This keeps your website fresh, interesting and engaging. Try including more pictures and videos in your content and see how they perform.
- Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. That’s why, think carefully about your headline before you hit “publish.”
- Get Social
Distribute your content across your social media channels
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Facebook is the best social media you should use in this country.
Get Active on Social Media
Not only just share content through social channels – you need to actively participate in the community, too. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
- Push social media followers to your site
Give teasers on social media and link that to the full articles on your site. Your social media channels should act as pathways for people to ultimately land on your website. The same goes with your email marketing and paid advertising.
- Try push website visitors around your site as much as possible
At the end of articles, recommend other relevant articles on your site that readers might enjoy. Include links throughout your content to encourage them to explore more and spend more time on your website.
- Have a clean and simple site
Keep your layout tidy with neat columns and good flow. I know this sound basic but it is astounding how many websites get this wrong. An appealing user experience will keep readers coming back to your site.
- Make sure your site is responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
- Make sure your site is fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better. You can test how fast your website speed here.
- Examine your analytic data
Google Analytic is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.